A New Reality
The World Has Changed. Have you?
You are living through two unprecedented, simultaneous, unpredictable accelerations. We exist to help you prepare, navigate the intersection, protect what you must, and thrive where you can.
First, the Climate is heating faster than has been predicted. The 1.5°C warming threshold has been breached, not as a distant forecast, but a fact since 2023. We are now in a new, more volatile era, driven by a series of cascading physical and human tipping points driving the planet inexorably toward 2°C before 2040 and 3°C in the 2050s. Your edge, with COMMON Future, is being among the first to fully embrace, adapt and capitalize on this historic transformation.
Second, the evolution of AI, starting with today's Generative Revolution, already creating huge opportunities on its own, followed by the even bigger General and Superintelligence phases. AGI will match human capabilities, sure to upend work and life as soon as 2026, while the emerging ASI Digital Species, empowered with decision-making supremacy over critical societal systems, is on track to match the 2C/3C Climate timeframe at the apex of the Adaptation Intersection.
Urgent Action Required
These have become inseparable challenges and opportunities, part of a single, complex reality, at once thrilling and daunting. To thrive requires a new radical, enterprise-wide focus on Agile Adaptation during the ten years remaining to get ready. Play defense to protect, offense to capitalize, and both to navigate the myriad probabilities that can secure your human and corporate agency.
You CAN win. It takes the right Method, Mindset and Decisions. That's our mission.
About Us
Your Guides to the Coming Era
Meet Alex
Whether as a journalist, writer/analyst, or news and communications strategist, our Founder and Principal, Alexander Díaz, has been helping people and organizations understand and manage the world's most significant shifts since the mid-1980s. That includes the Climate Crisis since covering the first UN annual summit in 1992 as a young reporter, and AI since the revolution began in earnest in 2024. He launched COMMON Future in 2018 to focus on the climate-adaptation imperative, soon joined strategic comms agency ARCO Relations to broaden the scope, and today is back with CF to help audiences and leaders grasp the magnitude of the AI-Climate Adaptation Intersection and Win the Future.
Our Team at COMMON
COMMON Future is part of COMMON, a global social-enterprise ecosystem that includes entrepreneurs, creatives and innovators dedicated to building a more just, sustainable, and prosperous planet. COMMON provides a deep well of expertise and collaborative power to tackle and capitalize on the world's most complex and intractable challenges.
FCI: The Starting Point
If you've already powering your business with AI, power to you! You're among the organizations leading the way, perhaps among the 5% at a best-practice level. That leaves 95% of you in earlier stages.
The time to wait-and-see is over. AI is moving too fast, creating change too profound for you to be sitting it out or not know how to ramp up. We help you break through, with Forward FCI. Deploy AI to research, analyze and design comprehensive strategies across messaging, positioning, content, innovation, market penetration, organizational transformation and more. This approach leverages the Fractional Cost of Intel possible only with AI, saving you six-figure fees across consulting, legal, accounting and marketing.
The result? A tailored Strategic Architecture that transforms complexity into competitive advantage, positioning your organization to adapt and lead at the intersection of exponential change.
Content - Defining a New Culture
Stories for the Future we have in COMMON
Data poses the problem, but stories drive action. While the 2C/3C Climate Acceleration and the GenAI/AGI/ASI Revolution are technical in nature, navigating them successfully is an entirely human endeavor. It's where we enter a different intersection altogether: the mental, emotional and spiritual space deep within. Our Content Production Studio develops books and films that take us there, moving audiences everywhere — including in organizations — to a journey of awareness, understanding, solidarity and action.
Our First Content Project
First the Book, then the Documentary Film: Tech's Ultimate Race will explore the dramatic endgame where ASI becomes the one remaining way to save the planet from climate dystopia, in a scenario where people do not get the job done between now and then. It's complicated, though, since AI's insatiable and fast growing energy thirst is already worsening the crisis, and it may very well bring about its own planetary upheavals. But do we have a choice? And if it can happen at all, will it happen on time?
There can be no bigger or more dramatic cliffhanger story on the planet today, and we are seeking collaborators and partners to join COMMON's creatives in telling it and daring to change the world's trajectory with it.
The Synergy: Where Content Meets Consulting
Our consulting work grounds our content in real-world strategic challenges, opportunities and people. Our content gives us a unique platform to shape the broader narrative, build communities of interest, and attract forward-thinking leaders – including consulting clients – to lead the way in every corner of the planet. This virtuous cycle ensures our insights are both deeply informed and future defining. We believe it makes for a compelling space for you to join, lead and thrive.
Contact Us - Join the Conversation
Let's Win the Future. All of Us.
The coming months, years, decades will be defined by disruption and unpredictability like we've never seen. Whether you are a leader seeking to navigate your organization through this New Reality, a creator who wants to tell the story of the defining intersection of our time, or an investor looking to fund meaningful work and innovations, the conversation starts today.
Let's explore, together.
