A Global Communications Architecture for the Resilience that's Next
COMMON Future is a content & strategy studio and first in the world in building the communications architecture that prepares humanity for the Age of Climate Adaptation just begun.
We work with cities that must mobilize citizens deep into society, as well as companies and organizations that must prepare and protect their stakeholders, brands and operations all around the planet. We cover today’s resilience and what we call Next Resilience, or the far more all-encompassing variety we'll need starting next decade when the world overshoots the 1.5ºC threshold and climate change becomes everyone's new priority #1.
We do it by combining our deep expertise and leadership in climate adaptation to define the ideal strategy, and curating from a pool of absolutely amazing COMMON agencies and pros to execute it with passion and precision. Below are the main elements of the architecture, which we then apply to the pathways explained in Solutions.
The right story
It begins with the narrative, always audience-tailored, whether citizen, company or government. We can't wait to show you the message and creative taxonomy we've created to custom-manage false vs. real hope, trauma and inertia vs. action and resourcefulness, the organizational culture that best leads to mapping risk, making smart investments, and becoming future ready, and other adaptation challenges of our day.
The taxonomy also strikes the right balance between preparing for the climate change that is coming and continue pressing an agenda that reduces emissions and seeks a low-carbon, smart-resource economy. Moving forward, the conversation must lead with adaptation, because the checklist of measures that build resilience (we are guided by the U.S. Green Building Council's RELi standard) includes the principal ways we slash emissions and better manage resources: renewables, sustainable farming, water conservation, EV mobility, and more. But it also includes such resilience-only priorities as fortifying properties, upgrading infrastructure, installing flood barriers, the managed relocation of communities, climate migration, and a host of social-equity issues.
All about acceleration
Next is the COMMON Future Acceleration Model, a set of strategies to speed things up and cut through today's noise and clutter when it comes to climate. Because the content and culture space has gone kinetic, as we explain in this article. For an adaptation message to break through, it must be delivered with particular nuance, compassion and force.
The model to do this includes five hubs. The first, Newsroom, deploys a unique Fusion Content explained here. Independent Journalism, Grassroots Mobilization, the Movement Matrix, and Art, are explained here. Feel free to dive in. Become as excited about this new space as we are. And then let's tailor what best works for you across any combination of Solutions that bring hope to the climate-disrupted future we have in COMMON.
Meet the Team
Driven by adaptation. Curated for collaboration.
COMMON enables and accelerates social enterprises and builds collective resilience three ways: a unique incubator model, a shared-value platform where members partner to launch profit-sharing initiatives, and a global collaborative network. We are in 21 countries and 27 industries. Those of us in communications and marketing call ourselves the COMMON Rebels, because we fuse higher purpose, co-creation teamwork, and unmatched capabilities, to break new ground in everything we do. COMMON Future is the Rebels member firm focused on climate adaptation. We curate teams from the Rebels to scale your Next Resilience solutions and bring hope to humanity.
Alex Díaz Eco
COMMON Future - Founder & Lead Strategist
COMMON - Lead Insurgent
Alex is the founder of COMMON Future and a Lead Insurgent in the global COMMON network. The quintessential Fusion communicator, his is first a strategist, marshaling people insights, market trends, and data/analytics, to find just the right fit for a client. Second, a journalist, with a nose for news and research, a flair for angles and headlines, love of truth, master of the core message. Third, marketer, applying the journalist’s skill to a client’s narrative and deploying strategies across disciplines to generate results. Fourth, a writer, the artist/creative in him, craftsman of beauty, story and inspiration.
And then, the icing: advocate, in pursuit of climate solutions since the Rio Summit of 1992 and an active member and Resilience Lead of the USGBC's U.S. Caribbean Chapter since 2005. Fast forward to March 2018 and the launch of The Resilience Journal to cover Next Resilience in unique ways, soon becoming a content and publishing partner of the American Society of Adaptation Professionals (ASAP), the leading resilience association in the U.S., with more than 1,400 members in 49 states, among Alex's other resilience-driven work and initiatives.
See the detail in his LinkedIn Profile.
To design and execute a client's content or campaign, we draw from the stellar pool of independent agencies, visionaries and creatives of COMMON Rebels, curated masterfully by fellow strategist and culture guru Mark Eckhardt.
Four of the COMMON agencies we partner with are:
In his own words
Fall 2018: Alex held a COMMONar (that's what we call a webinar by COMMON, because they're so unique) to explain how COMMON Future works with COMMON and why it's THE winning combination to spread and scale climate resilience. You gotta listen to this!
COMMON Future is the Rebel you see there in Puerto Rico. The rest of us are in 21 countries.
Our office is on the beautiful campus of Sagrado Corazón University at the heart of the Santurce cultural district in San Juan, Puerto Rico. (Talk about fusion! This is at once a U.S. territory immersed in all things American, yet a thoroughly Latin American society and culture, AND one of the world’s climate-change ground zeros following the devastation of Hurricane Maria.)
At Sagrado, we're part of a powerful social-innovation initiative, Nuestro Barrio, run by the Neeuko Collaborative Innovation Center, that includes making Santurce climate resilient. Our founder, Alex Díaz, also teaches the honors seminar From 1.5 to 5 Degrees, which serves as the basis for a trendsetting COMMON Future content project.