Pioneering a new adaptation frontier

COMMON Future is a one-of-a-kind climate adaptation firm offering innovative consulting, stakeholder communications and organizational culture to help companies and cities adapt to post-1.5°C climate change. We turn sustainability leaders into adaptability leaders.

And not just any adaptability. Our unique value proposition is COMMON Future's exclusive Deep Adaptability model, a first-of-its-kind transformative pathway pioneered by our founder and president, Alexander Díaz, building on the pathbreaking Deep Adaptation innovation of Prof. Jem Bendell at Cumbria University and now the best way to ready your organization for the radical disruption underway. DA is differentiated by two pillars:

• We go where you must go, where scientists say temperatures will go: overshooting 1.5°C this decade, straight to 4°C in about 50 years. Since that's the probability, that's our guide, and must be yours, as well, lest you risk it all. Mainstream adaptation programs, while an important first step, fall short of the deeper mindset, protections, innovations, ambition and global leadership the moment requires. That's where we come in.
• People & Stakeholders. The future will be so different from the past you know and the present you master, that the only way to manage the change is for everyone everywhere in your organization to be optimally resilient, ready mentally, emotionally and functionally to handle whatever comes your way. We have  developed the world's only program for this challenge, aligning climate science with behavior science.

The 5 Principles of Deep Adaptability

As explained in Our Thinking:

Three ways to engage COMMON Future

1. Don't. Go DIY with the Deep Adaptability model. Assign a team and have them dive into the content, guidelines, decks and articles on this website, plus Alex's Medium column. We're a social enterprise, which means we're driven primarily by the mission of scaling adaptation, whether we're hired or not. And besides, there are so many of you in need of Deep Adaptability, we can't possibly cover everyone ourselves. So by all means, go for it.
2. Project engagement to guide your DIY process. Not only is adaptation a new global imperative (given where and how fast climate change is moving), but it is now the biggest organizational and market challenge facing your company. And you don't have much time. You really have this one chance to get it right and make the transformation deep and enduring. Since Alex invented the model, it makes sense to bring him in, both as guide/coach and to execute/manage individual projects.
3. Full service. If deeper treatment is called for, we curate and assign a dedicated team just for you, pulling as needed from our COMMON partner firms plus the deep-bench expertise in ASAP and the Deep Adaptation Forum, with COMMON Future directing the band, as it were, to ensure strategy and messaging alignment and consistency. This includes communications, culture and/or consulting.

Powering our work are collaborators from the incomparable talent pool and adaptation expertise of two partner organizations: the American Society of Adaptation Professionals (ASAP) and the Deep Adaptation Forum (DAF). For the creative, content, culture and full-service agency side, we call on our teammate-colleagues across the COMMON network, a leading global organization changing the world with social enterprise. Across all three groups, we are hundreds of independent firms and passionate changemakers in every continent, and we partner with each other and with like-minded stakeholders in each of our fields and locations.